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Dave Foringer has a lot of cars to sell.

"Our goal this month is to sell 500 new cars."

Foringer, the GM of Bob Johnson Chevrolet, says new auto sales were up ten percent in June compared to last year. For 2012, sales are up 22 percent. That's on top of a 36 percent increase the previous year.

"Business has been great. June shaped up to be one of the biggest months of the year for the industry, and it was strong for us as well,” Foringer said.

"It's definitely a buyer's market,” said Brad McAreavy, president of the Rochester Automobile Dealers Association.

According to Autodata Corp, U.S. sales could hit 14 million this year. McAreavy says there are a number of reasons for the increase. For one, some people had stopped buying new cars; even selling the ones they had.

"That creates pent-up demand. I think we're seeing that come back. Another factor is credit, and availability of financing,” McAreavy said. "And lastly, I think economically. Things aren't great, but they've stabilized a little bit and people are feeling a little more comfortable about making a decision to buy."

In 2007, more than 16 million cars and trucks were sold in the US. Then the bottom fell out. For the past three years, the recovery has been slow.

In 2009, car sales plunged to 10.4 million; the lowest in nearly three decades.

"Some of them, it's been very difficult. The industry as a whole was difficult in 2008, 2009,” McAreavy said.

"It's just been growing and getting better and stronger, and... we haven't had a tough time,” Foringer said. "A lot of it has to do with Rochester's economy, I think."

Foringer says truck sales have also picked up as gas prices have fallen. The auto industry still has a way to go to get back to pre-recession numbers.

Those who sell cars say they're on the right track.

"We have the product. We have the deals. We just need the buyers,” said Foringer.