Updated 05/02/2012 05:08 PM
Red Osier Cuts Ribbon on Downtown Cafe
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"This is the most populated four corners in Rochester, Monday through Friday, 9 to 5,” said Rob Moore, Junior.
Moore Jr. officially opened Red Osier's first Metro Cafe on Wednesday in the renovated concourse of the Monroe County Office Building.
“This addition, in particular, gives us the ability of taking this look to the other locations in the U.S. where we already have distribution and they may want to expand the menu itself,” said Moore. “We do roast beef, about a million pounds a year, but we’re also capable of doing many other things because of our skill set that came from Red Osier Landmark."
Moore's parents opened the fine dining restaurant in Stafford, Genesee County, more than 30 years ago. While Red Osier prime rib is still cut tableside there, the famous sandwiches are served in more than 100 ballparks, football stadiums, hockey, basketball arenas and festivals in 40 states.
To increase efficiency and keep costs down, Moore is moving Red Osier's national headquarters to Rochester. He said Kansas-based Tyson Foods will remain its exclusive manufacturer.
"While the products themselves will still land in Olathe, the control of them from that point forward will fall into our hands,” said Moore. “In other words, we’re going to have more of the pulse of where the actual trucks take the product and we’ll also receive the orders and process them and the sales base for new locations will be at Ridge Road so really, it brought a fragmented way of doing things all under one roof."
The former Creative Renovations building on West Ridge Road will be Red Osier's new corporate headquarters. It’s four times the size of the former location on N. Clinton Avenue.
Moore says the business team is already working out of here. He expects to have the commissary completed and catering team in by October. The expansion will double Red Osier’s workforce to 100.
Whether its prime rib carved tableside, sandwich vendors at ball parks or this new metro café, Moore believes the Red Osier brand is something people will line up for.
"I think probably, at the end of the day, it’s lots of beef that’s delicious, at least I hope so."