Updated 01/29/2012 05:00 AM
In-Depth Biz Profile: 'Dancing Guy' on Monroe Ave Increases Business
If you've driven or walked down Rochester's Monroe Avenue in the past year, chances are, you've seen him. Rain, sleet, snow, even sun doesn't stop the man most commonly called the 'Little Caesars Dancing Guy' from drawing attention to local businesses.
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"I dance in any weather. It doesn't matter,” said Chris McGuire.
McGuire's been shakerboarding on Monroe Avenue for a little more than a year.
"I don't think I could move quite like that in my younger days,” said Vernon Morris, a package delivery person.
"Yeah, I get honks a lot,” said Chris.
Chris' moves have gotten noticed by more than passersby.
"We're a brand new business; we opened up about a month ago,” said Paul Votsis, owner of Texas Blues BBQ. “We thought he'd be a great addition to bringing some attention to our new business."
"Wherever I work at, if I'm sold by the product, I don't have a problem advertising for it,” Chris said.
Rochesterians may recognize McGuire as the “Little Caesars Dancing Guy." His client list has expanded to include Texas Blues BBQ, the Monroe Diner, Royal Crown Pawn Shop, Liberty Tax Services and Pittsford Sports Bar and Grill.
"He looks like he's having a lot of fun and, you know, something in life, you grab fun when you can, you really do and I say more power to him," Morris said.
Chris believes attracting this kind of attention is an art form.
"There's times where I've been outside for Little Caesars, rockin' out with them, and we pick up $1,200 in a three hour period off $5 pizzas. So, that shows me that at least I'm doing my energy part,” Chris said.
"He's been with us for about a month and definitely has created some following, some people coming in mentioned that they see Chris out there dancing, they come in grab a menu order some food, so It's definitely great exposure,” said Paul.
Chris says he got the idea for shakerboarding when he was in California, but his moves are all original and not as easy as they look.
Chris plans to start a temp-type entertainment agency.
"I can't dance at every location, so why not send somebody there that's motivated or might have more dancing skills, send them to that location and have that business profit off of them,” he said.
Votsis believes Chris has one of the most important qualities essential for success.
"He's really passionate about what he does, he really enjoys the work and helping out businesses, so I think that's really the first step for him."
"This is Monroe Avenue, the Boulevard of dreams,” said Morris, with a laugh.
Chris McGuire – shakeboarder for hire.